Insights plus Imagination A User Experience Consulting Firm

Your Challenges

You are trying to...

Increase your customer adoption rate
Lower your customer support cost
Discover opportunities for your next generation products
Gain insights into new and emerging market

Or trying to...

Find product design and interface solutions for your next big idea
Validate your product strategy
Engage your customers directly or indirectly in product design
Test how well your product is accepted by customers

Or you are simply trying to...

Find out who your customers are
Learn more about your customers

A Human Centered Approach

Our Services

User Research & Strategy

Competitive analysis; Best practice report
Field observation; Ethnographic study
Interview; Focus group; Survey
User acceptance study

User Centered Design

Storyboard; Ideation; workshop
Persona development
Sitemap and information architecture
Rapid prototyping; Wireframe; Iterative design

Experience Evaluation and Optimization

Agile user testing
Expert review; Heuristic evaluation
Lab and remote/online usability testing
A/B testing
Landing page optimization; Conversion optimization

Principal Consultant

BIO IMG Shanshan Ma is a seasoned user experience consultant, with 7 years track record of conducting insightful user research and designing successful user interface. She is a thought leader in the user experience domain. Shanshan received her Ph.D. degree in the area of Human-Computer Interaction from Drexel University in the United States.

The In + Im team

User experience is such a complex area that as a team we work together collaboratively. The principal user experience consultant works closely with a user researcher, an information architect, a usability engineer, an interaction designer, and a graphic designer to deliver tangible results.

Why In + Im

Customers are in the center of discussion more than ever. In + Im strongly believes in the notion of research leads to legitimate decision. Our user experience design approach and solution is built on solid user research and customer insights. Our innovative human centered design approach enables us to connect with your customers and create easy to use products that are meaningful to your customers. Our direct customer knowledge in various verticals including education, enterprise software, consumer software and devices, manufacturing, retail and e-commerce, finance, and transportation allows us to be intimate with your audience, and therefore help you craft winning product strategies.

Read Expertise Articles from In + Im:

Mobile Payment Experience and Mobile Shopping Experience

Understanding the Mobile User Experience and Strategy

Best Practices for Mobile Site Design

Design Considerations for Mobile Interaction Design

Handheld Device/ Small Device Usability

A/B Testing and Usability Testing

Card Sorting and Information Architecture

About In + Im

In + Im is a user experience consulting firm. We offer design and consulting services ranging from foundational user research and strategy, user centered design, to results driven experience evaluation and optimization. We have expertise across multiple platforms, including web and mobile applications, software and desktop applications, and large scale websites.

We follow a rigorous process (Research, Design, Evaluate, Optimize) to make legitimate design decisions that are not only based on our own guts, but also on solid understanding of your customers and market. We understand the importance of satisfying your users. We also understand the importance of your business goals. Instead of sacrificing one another, our user strategy and design solution aligns the two and guarantees results.